POPAI D-A-CH Awards 2023

During the POPAI D-A-CH Awards 2023 Gala event held on May 31, 2023, in Cologne, Germany, Sorbum Group’s projects, involving Red Bull energy drink and Lay’s brand shopper marketing solutions, were recognized as the best in their categories and were honored with gold awards. Surpassing companies like Gisselee&Pass (with an annual turnover of 148 million EUR), Brohl Wellpappe GmbH & Co.KG (with an annual turnover of 150 million EUR), STI Group | STI – Gustav Stabernack GmbH (with an annual turnover of 290 million EUR), and Holbox BV (with an annual turnover of 42 million EUR), Sorbum Group proudly claimed these prestigious awards.

The annual POPAI D-A-CH Awards, now in its thirteenth year, selects the most effective and innovative projects aimed at enhancing in-store sales. Over 100 participants from Germany, Austria, Italy, Portugal, Turkey, and the United Kingdom were divided into 15 categories. Experts from various fields spent nearly four months assessing the submissions. One stage of the competition took place during the world’s largest retail trade fair, Euroshop 2023, held in Dusseldorf from February 26 to March 2 this year. Visitors from 141 countries had the opportunity to meet the nominees and learn about their projects.

We are delighted to share this success with all of you and express our gratitude for supporting us. We not only had the privilege of participating in this prestigious competition, but also managed to impress representatives from numerous prominent advertising companies. They openly expressed their admiration for a Lithuanian company that boldly and professionally outperformed them. We have received considerable interest, which may grow into potential partnerships in the European market.

Thank you, dear friends, for being with us and providing us with the opportunity to excel.
Best regards,
Giedrius Oliškevičius Sorbum Group CEO