Information programme for European processed fruits and vegetables in the Baltic countries
Public Institution Baltic Food Organisation, in cooperation with the Sorbum Group, is currently implementing a project supported by the European Union “Information programme for European processed fruits and vegetables in the Baltic countries”.
In order to increase the awareness of the product and to strengthen the confidence of the consumers in processed fruit and vegetables, it is necessary to spread information about the quality standards of the products produced in the EU, the benefits of a balanced diet and the principles of a proper nutrition. The team of Sorbum Group has created an advertising video from the idea to the full implementation and is organizing tastings in Maxima stores during which people can not only taste and evaluate the products, but also learn a lot of interesting information!
Fruits and vegetables are the foundation of a healthy diet!