New Rama margarine market launch
Unilever Baltic launched a new Rama margarine produced from high-quality rapeseed oil on the Baltic markets this spring. Sorbum Group created and implemented the new product market launch campaign in less than two months: it organised and coordinated exceptional product presentation events for customers including the Rama Breakfast and tastings – sales promotion activities in points of sale in all three Baltic States. Vilnius’ Europa Business Centre building could be constructed from the number of margarine packages sold during the project!
Margarine is rich in natural vegetable oils and essential elements, and this makes Rama an excellent choice for breakfast.