{"id":418,"date":"2020-05-15T09:23:20","date_gmt":"2020-05-15T07:23:20","guid":{"rendered":"http:\/\/www.sorbum.eu\/estonia\/?page_id=418"},"modified":"2023-07-11T08:43:15","modified_gmt":"2023-07-11T06:43:15","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<h3>Development and implementation of promotional campaigns<\/h3>\n<ul>\n<li>Creative idea<\/li>\n<li>Communication channels<\/li>\n<li>Communication means at the point of sale and OOH<\/li>\n<li>Visual solution<\/li>\n<li>Implementation<\/li>\n<li>Analysis of the results and insights<\/li>\n<\/ul>\n<p>We treat our client\u2019s brands as our own! We listen carefully to the aims set forward by the client in order to be able to propose an aptly chosen idea, having analyzed the situation on the market. We always strive to keep them relevant, add value to the product and encourage the consumer to buy. Sorbum designs promotional campaigns from A to Z: we generate creative ideas, plan communication channels and means for the point of sale (POSM), develop visualizations, and fully implement the campaign, as well as carry out an analysis upon its completion.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Ideas for decoration of points of sale:\u00a0 development of concepts, designs, and implementation<\/h3>\n<ul>\n<li>Concepts of design of the point of sale<\/li>\n<li>Adaptation of design concepts to different positions<\/li>\n<li>Installation<\/li>\n<\/ul>\n<p>We know that the consumer is motivated by an aesthetic, conceptual presentation of a product at the point of sale. Sorbum\u2019s creative team has a great deal of experience and knows how to present products at points of sale in a professional fashion. Our project managers and designers are well-versed in the specifics of retail chains, which allows them to combine the idea and practicality of product positioning in the design of decorations of the point of sale.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Work of the promo team<\/h3>\n<ul>\n<li>Product tastings at the points of sale, events, and non-traditional venues<\/li>\n<li>Product presentations at the points of sale, events, and non-traditional venues<\/li>\n<li>Sampling at the points of sale, events, and various non-traditional venues<\/li>\n<\/ul>\n<p>When a buyer is considering purchasing a product, they are motivated by additional information about the item. In order for that information to reach the customers, our professional project managers choose the best time and the best place to achieve the client\u2019s goals. The project coordinators then choose the best team of promoters to present the goods to the prospective buyers.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Development, organization, and implementation of promotional activities<\/h3>\n<ul>\n<li>Cross-category projects<\/li>\n<li>Promotional campaigns (draws) at the points of sale<\/li>\n<li>Work with influencers<\/li>\n<\/ul>\n<p>Every brand wants to draw the attention of buyers and stand out from the competition at points of sale. Based on the experience, information being constantly collected, and analysis, Sorbum project managers provide insights and specific and individual action plans for achieving the client\u2019s aims.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Services of design of POSM and packaging<\/h3>\n<ul>\n<li>Shelf stoppers<\/li>\n<li>Wobblers<\/li>\n<li>Price strips<\/li>\n<li>A4 promotional visuals<\/li>\n<li>Promotional flyers<\/li>\n<li>Non-standard singling out of a regular point of sale<\/li>\n<li>Advertising stands\/secondary displays<\/li>\n<li>Pop-up store<\/li>\n<li>Services of packaging design<\/li>\n<\/ul>\n<p>Sales are greatly affected by promotional merchandise at the stores. Even an excellent idea can go unnoticed and unheard if the message presented at the points of sale does not attract attention. Aptly selected and designed POSM is a powerful tool for increasing sales. It&#8217;s also a great way to present your products in an attractive and inventive manner.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Market research<\/h3>\n<ul>\n<li>Qualitative consumer research<\/li>\n<li>Quantitative market research<\/li>\n<\/ul>\n<p>Effective and targeted marketing decisions are born only out of knowledge of the situation on the market and the position of one\u2019s product within it.\u00a0 The Sorbum team can conduct surveys of potential customers for you, draw a clear portrait of them, learn their habits and needs.<\/p>\n<hr \/>\n<h3>Organization of events<\/h3>\n<ul>\n<li>Organization of the company\u2019s events<\/li>\n<li>Integration into sports events<\/li>\n<li>Integrations at city celebrations<\/li>\n<li>Integrations at musical and TV projects<\/li>\n<li>Promotional campaigns at public spaces<\/li>\n<\/ul>\n<p>Integrations at relevant large-scale events is a targeted marketing tool. The Sorbum project managers provide the optimum option of event integration, which allows reaching as large a targeted audience as possible.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Development and implementation of promotional campaigns Creative idea Communication channels Communication means at the point of sale and OOH Visual solution Implementation Analysis of the results and insights We treat our client\u2019s brands as our own! We listen carefully to the aims set forward by the client in order to be able to propose an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-418","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing - Sorbum Estonia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Sorbum Estonia\" \/>\n<meta property=\"og:description\" content=\"Development and implementation of promotional campaigns Creative idea Communication channels Communication means at the point of sale and OOH Visual solution Implementation Analysis of the results and insights We treat our client\u2019s brands as our own! We listen carefully to the aims set forward by the client in order to be able to propose an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sorbum Estonia\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T06:43:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/en\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/en\\\/marketing\\\/\",\"name\":\"Marketing - Sorbum Estonia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/#website\"},\"datePublished\":\"2020-05-15T07:23:20+00:00\",\"dateModified\":\"2023-07-11T06:43:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/en\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/en\\\/marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/en\\\/marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/et\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/#website\",\"url\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/\",\"name\":\"Sorbum Estonia\",\"description\":\"Shopper Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sorbum.eu\\\/estonia\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing - Sorbum Estonia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/","og_locale":"en_US","og_type":"article","og_title":"Marketing - Sorbum Estonia","og_description":"Development and implementation of promotional campaigns Creative idea Communication channels Communication means at the point of sale and OOH Visual solution Implementation Analysis of the results and insights We treat our client\u2019s brands as our own! We listen carefully to the aims set forward by the client in order to be able to propose an [&hellip;]","og_url":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/","og_site_name":"Sorbum Estonia","article_modified_time":"2023-07-11T06:43:15+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/","url":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/","name":"Marketing - Sorbum Estonia","isPartOf":{"@id":"https:\/\/www.sorbum.eu\/estonia\/#website"},"datePublished":"2020-05-15T07:23:20+00:00","dateModified":"2023-07-11T06:43:15+00:00","breadcrumb":{"@id":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sorbum.eu\/estonia\/en\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sorbum.eu\/estonia\/et\/"},{"@type":"ListItem","position":2,"name":"Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.sorbum.eu\/estonia\/#website","url":"https:\/\/www.sorbum.eu\/estonia\/","name":"Sorbum Estonia","description":"Shopper Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sorbum.eu\/estonia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/pages\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":2,"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/pages\/418\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/pages\/418\/revisions\/561"}],"wp:attachment":[{"href":"https:\/\/www.sorbum.eu\/estonia\/wp-json\/wp\/v2\/media?parent=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}