In the Football Field with Lionel Messi
Sorbum Group offered a new kind of audible solution in Lithuania and visual solution in Estonia.
After entering a real football field, which had been constructed in IKI super markets in Lithuania, you could hear the spree of fans in the grandstand. Meanwhile, photo booths, which had been set up in RIMI super markets in Estonia, attracted a lot of store’s visitors who made photos with the famous football player during the European Football Championship! All the tasks, from the creation of the idea to its realization were implemented by the Sorbum and made an increase in sales of products.
Championship was funny as well as delicious with Lay‘s!